Strategic Growth for Luxury Beverage Producers Amid Global Trade Barriers
Market Expansion Strategy
Trade disputes and shifting tariff structures have disrupted traditional export routes for European luxury beverage producers. In response, one heritage brand expanded into emerging markets across Asia and Africa. With KanBo, the company accelerated this transformation—aligning global strategy with localized execution to retain market leadership and operational efficiency.
Company’s Overview
Industry:
Luxury Beverage / Premium Consumer Goods
Key Focus Areas:
New market entry, trade adaptation, sales optimization
Size:
Europe-based heritage brand with global export operations
Challenges:
Tariff exposure, decentralized market expansion, fragmented workflows
Stakeholder Perspective
CSenior Operations Director
Over 70% of our revenue relied on U.S. and Chinese markets. When tariffs hit, we had to rapidly pivot our focus. We needed a digital solution to unify global teams, manage new market entries, and maintain strategic alignment. KanBo provided the integrated environment we needed to act decisively.
How the Organization Uses KanBo
KanBo supports rapid market entry and global collaboration through structured Workspaces and intelligent workflows. Key functional areas include:
I. Market Entry Strategy & Regional Planning
- Regional Workspaces: Organize strategies by region (e.g., Asia, Africa).
- Country-Specific Spaces: Each country has its own Space (e.g., “Vietnam Entry Strategy”).
- Card Templates: Standardize execution for distributor selection, marketing, and product adaptation.
II. Operational Execution & Workflow Tracking
- Forecast & Time Charts: Visualize launch schedules, delays, and operational gaps.
- Kanban Boards: Enable tracking of compliance, logistics, and go-to-market workflows.
- Card Dependencies: Link related tasks to streamline progress.
III. Resource Allocation & Capacity Planning
- Resource Dashboard: Assign staff and vendors based on time zone, role, and availability.
- Calendar Integration: Visualize resourcing overlaps and local holidays.
- Workload Balancing: Prevent bottlenecks through real-time scheduling data.
IV. Sales Enablement & Campaign Coordination
- Sales and Marketing Spaces: Run region-specific campaigns, promotions, and events.
- Shared Cards: Enable collaboration between local distributors and internal teams.
- Approval Chains: Automate legal and compliance review for campaign materials.
V. Strategic Oversight & Performance Monitoring
- Executive Dashboards: Consolidate KPIs, revenue forecasts, and go-live progress across markets.
- Activity Streams: Track daily updates from local teams.
- Analytics Reports: Use data from Cards to refine strategies and redeploy resources.
VI. Documentation & Compliance Management
- SharePoint Integration: Store legal, regulatory, and marketing documents in version-controlled environments.
- Audit-Ready Records: Use Cards to log contract updates, permit status, and local certifications.
- Access Control: Restrict sensitive materials by role, location, or department.
Roadmap for Implementation
Planning and Setup
Pilot Phase
Pilot Evaluation
Full Rollout
Project Highlights
Expansion Timeline:
6 months to launch operations in 8 new markets
System Integration:
SharePoint and internal compliance databases
Performance Gains:
35% increase in efficiency, reduced cycle times, improved response speed
Real-World Applications in KanBo
Distributor Onboarding in Nigeria
KanBo Cards standardized contract signing, compliance checks, and distributor training steps in a single workflow.
Marketing Rollout in Thailand
Teams coordinated a digital-first launch campaign using Calendar View, embedded timelines, and in-app communication.
Holiday-Based Resource Adjustments in Kenya
Scheduling conflicts were proactively resolved through KanBo’s Resource Dashboard, ensuring continuous task execution.
Benefits of Using KanBo for Market Expansion
Agile Market Response
Quickly adapt to geopolitical shifts and new regulations
Cross-Team Alignment
Keep global and regional teams synchronized in real time
Strategic Visibility
Leaders monitor every country’s progress in one place
Streamlined Execution
Launch markets faster with fewer delays and better resource use
Security and Installation Options
On-Premises & Government Cloud Deployment
Ensures compliance with national security regulations.
Role-Based Access Controls
Restrict sensitive investment data to authorized personnel.
Data Encryption & Audit Logging
Protects against cyber threats and ensures transparency.
KanBo – Work Coordination Platform
KanBo is a work coordination software designed to help self-organizing teams work smarter and faster. You can see KanBo in action by accessing our demonstration environment.