Strategic Diversification of Airline Revenue with KanBo
Business-Centric Flight Strategy
To modernize its offering and boost long-term profitability, a major European airline has shifted from leisure-focused packages to modular, business-ready flight solutions. With a growing emphasis on unbundled seat-only products, digital engagement, and maritime innovation, the company selected KanBo to orchestrate and connect commercial goals with operational execution—ensuring agility, clarity, and team alignment across business units.
Company’s Overview
Industry:
Aviation & Travel
Key Focus Areas:
Diversify revenue, optimize margins, modernize offerings
Size:
Pan-European airline with air and maritime operations
Challenges:
Business travelers, digitized service delivery, fleet utilization
Stakeholder Perspective
CChief Commercial Officer (CCO)
We required an integrative digital framework capable of accelerating go-to-market timelines for seat-only products, fostering cross-functional cohesion, and affording comprehensive visibility into project progression. KanBo provided the structural connectivity to translate commercial objectives into actionable workflows.
How the Organization Uses KanBo
KanBo enables coordinated delivery of cross-channel revenue strategies through structured workspaces, clear ownership, and dynamic resource management.
I. Product Lifecycle Management
- Spaces: Dedicated to modular products—e.g., business-class bundles, unbundled economy routes.
- Kanban Configuration: Custom columns reflect lifecycle stages like Planning → Go-to-Market → Feedback Loop.
- Templates: Card templates standardize offerings like route configurations or bundled add-ons.
II. Cross-Functional Execution
- Cards: Represent commercial projects (pricing strategy, in-flight service innovation).
- Card Relations: Track dependencies between CRM updates, B2B integrations, and sales enablement.
- Real-Time Updates: Ensure synchronized execution across regions.
III. Planning & Forecasting
- Forecast Charts: Visualize time-to-market and predict campaign delays.
- Gantt Views: Schedule parallel deliverables across departments.
- Time Charts: Used by sales directors and product teams to adapt strategies by performance data.
IV. Resource Management & Prioritization
- Workload Distribution: Balanced across IT, Product, and Marketing teams via built-in RM tools.
- Personnel Availability: Updated via CRM and HRIS integration.
- Blocker Identification: Highlights risks like delayed content approvals or backend deployments.
V. Digital Collaboration & Engagement
- Microsoft 365 Integration: Connected with SharePoint and Teams for document and task fluidity.
- In-Card Communication: Comments, tagging, and checklists enable live decision-making.
- Swimlane Planning: Visual grouping of responsibilities (e.g., legal, content, technical).
VI. Maritime Business Innovation
- Dedicated Spaces: Guide cruise experience modernization using Gantt tracking and QA review Cards.
- Asset Documentation: Controlled via version-safe, KanBo-linked SharePoint libraries.
- Performance Analytics: Monitor guest satisfaction initiatives across sea-bound services.
Roadmap for Implementation
Planning and Setup
Pilot Phase
Pilot Evaluation
Full Rollout
Project Highlights
Pilot Execution:
6 Weeks
System Integration:
CRM, HRIS, reservation systems
Measured Results:
40% reduction in time-to-market, 2x collaboration rate, early blocker resolution
Real-World Applications in KanBo
Seat-Only Product Expansion
Spaces grouped by route clusters, powered by Card checklists and document attachments.
Corporate Travel Productization
B2B engagement models and pricing strategies organized through reusable templates.
Digital Campaign Coordination
Cross-role teams synchronized timelines and legal approvals using Kanban swimlanes.
Strategic Benefits with KanBo
Faster Product Launch Cycles
New offerings reach markets faster through repeatable workflows
End-to-End Project Transparency
Executives gain a real-time view of initiatives across divisions
Efficient Cross-Team Coordination
Sales, marketing, and IT teams stay aligned using shared Spaces
Smart Resource Allocation
Staff and tools allocated by availability, performance, and workload
Security and Installation Options
On-Premises & Government Cloud Deployment
Ensures compliance with national security regulations.
Role-Based Access Controls
Restrict sensitive investment data to authorized personnel.
Data Encryption & Audit Logging
Protects against cyber threats and ensures transparency.
KanBo – Work Coordination Platform
KanBo is a work coordination software designed to help self-organizing teams work smarter and faster. You can see KanBo in action by accessing our demonstration environment.