Product Launch Planning

Consumer Goods Sector

Launching new products and bundled offers is crucial for growth in consumer goods companies. Efficient task coordination, market analysis, and cross-functional collaboration are key to successful launches. KanBo provides tools that streamline these processes, enabling real-time collaboration across departments.

Company’s Overview

Industry:

Consumer Goods

Key Focus Areas:

Product innovation, market expansion, effective launch strategies

Size:

35,000+ employees globally, $18 billion annual revenue

Challenges:

Efficient task coordination, integrating market insights, enhancing cross-departmental collaboration

Stakeholder Perspective

CChief Marketing Officer (CMO)

As the CMO, I sought a platform to streamline our product launch processes. KanBo allowed us to improve task execution, align development with market insights, and enhance departmental coordination.

How the Organization Uses KanBo

KanBo streamlines product launch strategies with task management, market research integration, and enhanced collaboration.

I. Task Coordination & Management

  • Workspaces for task assignment, deadline setting, and progress tracking
  • Centralized platform for monitoring task status
  • Centralized platform for monitoring task status

II. Market Analysis Integration

  • Integrating market research data within KanBo
  • Informing product development and marketing strategies
  • Informing product development and marketing strategies

III. Cross-Functional Collaboration

  • Real-time collaboration among product development, marketing, sales, and supply chain teams
  • Structured workflows to achieve alignment
  • Structured workflows to achieve alignment

IV. Task and Workflow Automation

  • Automated assignments for market testing, packaging design, and promotional planning
  • Ensures execution accountability
  • Ensures execution accountability

V. Progress Monitoring and Reporting

  • Custom dashboards for visibility into task progress and resource allocation
  • Market readiness assessments
  • Market readiness assessments

VI. Security and Integration

  • Hybrid Installation: Self-hosted for sensitive data
  • Integration with market research and CRM systems for streamlined data access
  • Integration with market research and CRM systems for streamlined data access

Roadmap for Implementation

Month 1 – Planning and Setup

Planning and Setup

Months 2-6 – Pilot Phase

Pilot Phase

Month 7 – Pilot Evaluation

Pilot Evaluation

Months 8-18 – Full Rollout

Full Rollout

Project Highlights

Timeframe:

6 months from concept approval to market launch

Integration:

Market research and CRM systems

Result:

30% reduction in time-to-market, 20% increase in collaboration efficiency

Real-World Applications in KanBo

Improved Task Coordination

Structured workflows, timely execution

Market-Driven Decision-Making

Data integration fostering informed strategies

Enhanced Collaboration

Real-time updates, cross-departmental synergy

Benefits of Using KanBo in Product Launch Planning

Market-Driven Strategies

Integrated data enables informed decision-making

Enhanced Collaboration

Real-time updates streamline workflows

Automated Workflow Execution

Reduces administrative burdens, improves timelines

Data Visibility

Real-time insights into launch progress

Security and Installation Options

On-Premises & Government Cloud Deployment

Ensures compliance with national security regulations.

Role-Based Access Controls

Restrict sensitive investment data to authorized personnel.

Data Encryption & Audit Logging

Protects against cyber threats and ensures transparency.

KanBo – Work Coordination Platform

KanBo is a work coordination software designed to help self-organizing teams work smarter and faster. You can see KanBo in action by accessing our demonstration environment.

Find out more about KanBo →