Table of Contents
Mastering Ethical Marketing: Navigating Risks and Compliance in Integrated Strategies
Introduction
Introduction to Challenges in Risk and Compliance Roles
Navigating the complex landscape of risk and compliance in integrated marketing is no small feat. As industry regulations evolve and marketing strategies grow more innovative and intricate, professionals in these roles face a myriad of challenges that require both strategic insight and meticulous attention to detail.
Key Challenges:
1. Evolving Regulatory Environment:
- Keeping pace with constantly changing industry regulations and ensuring all marketing strategies comply.
- Adapting to new compliance requirements as technologies and communication channels evolve.
2. Complex Strategy Management:
- Collaborating effectively with Integrated Marketing stakeholders to manage risks associated with innovative or complex strategies.
- Ensuring execution of marketing strategies complies with applicable NPC policies, procedures, and CIA requirements.
3. Emerging Risks in Digital Domains:
- Addressing high and emerging risks in dynamic areas such as omnichannel engagement, dynamic content, and social media.
- Providing early and actionable risk mitigation strategies during initial concept discussions.
4. Data-Driven Risk Assessment:
- Engaging with Ops/Analytics teams to evaluate data, identify trends, and proactively mitigate emerging risks.
5. Fostering a Culture of Compliance:
- Developing trusted relationships to promote a SpeakUp culture and integrating compliance into the organizational ethos.
- Collaborating cross-functionally to ensure a holistic view of risks and provide seamless ERC guidance.
In the dynamic world of integrated marketing, risk and compliance roles are not only about adherence to regulations but also about embedding ethical decision-making into the very fabric of organizational strategy.
Overview of Daily Tasks
Key Daily Tasks for Director, Ethics Risk & Compliance in Integrated Marketing
Collaboration with Integrated Marketing Stakeholders
- Identify and Assess Risks: Partner with stakeholders to pinpoint and evaluate risks linked to innovative and complex marketing strategies. This ensures strategies comply with NPC policies, procedures, and CIA requirements.
- Pilot Testing: Engage in pilots to test and validate strategies across multiple therapeutic areas/products at scale.
Providing Specialized ERC Advice
- High-Risk Domains: Offer expert advice to address high and emerging risks in domains like omnichannel engagement, dynamic content usage, and social media.
- Risk Discussions and Mitigation: Facilitate early concept discussions with business owners to align risk understanding, provide actionable advice, and evaluate risk mitigation effectiveness.
Engagement with Leadership Teams
- Holistic Risk Overview: Collaborate with Integrated Marketing leadership to ensure a comprehensive understanding of ERC risks, highlighting key watch areas and successful strategies.
- Strategy Implementation: Work together to implement methods addressing key or emerging risks.
Proactive Monitoring and Insights Sharing
- Healthcare Environment Monitoring: Keep a close eye on the evolving US healthcare landscape, enforcement trends, and compliance initiatives by other companies.
- Insight Sharing: Regularly update the ERC on new findings and insights related to marketing domains.
Expertise in Compliance Policies
- Knowledge Expert: Serve as a resource for Novartis healthcare compliance policies and CIA requirements, guiding associates to understand their implications on their roles.
Engagement with Ops/Analytics Teams
- Data Evaluation: Partner with Ops/Analytics teams to analyze data, identify trends, and mitigate emerging risks proactively.
Relationship Building and Culture Promotion
- Trusted Relationships: Cultivate strong, trusted relationships across all levels to promote a SpeakUp culture.
- Cultural Integration: Encourage and collaborate on embedding compliance and ethical decision-making into everyday practices.
Cross-Functional Engagement
- Therapeutic Area Collaboration: Ensure a comprehensive risk view and seamless ERC guidance with the Therapeutic Area General Manager and cross-functional leaders.
By focusing on these tasks, a Director of Ethics Risk & Compliance in Integrated Marketing effectively navigates operational challenges, ensuring compliant and ethical marketing practices are at the forefront of strategic execution.
Mapping Tasks to KanBo Features
Utilizing KanBo's Card Grouping Feature for Risk Management in Integrated Marketing
Overview:
In managing risks associated with marketing strategies, leveraging KanBo's Card Grouping feature allows users to efficiently categorize and organize tasks, ensuring clear visibility and effective management. By using this feature, Integrated Marketing teams can streamline their workflow, making it easier to address emerging risks in domains like omnichannel engagement and social media.
Steps to Set Up and Use Card Grouping:
1. Access Current Workspace and Spaces:
- Navigate to the Dashboard and select the relevant Workspace.
- Within the Workspace, choose the appropriate Space that relates to the marketing strategy or project you're managing.
2. Organize Cards with Card Grouping:
- Click on the ‘Group’ icon within the Space to open the grouping options.
- Select criteria for grouping cards such as ‘Status’, ‘Priority’, or ‘Assigned User’ to organize tasks based on identified risks.
- Consider creating groups for specific risk types like compliance risks or content approval delays to ensure targeted risk management.
3. Customize Card Groups:
- Drag and drop cards to different groups as needed to reflect the evolving state of tasks or risk assessments.
- Apply filters to focus on specific card groups, simplifying the monitoring of tasks associated with high-risk areas.
4. Monitor and Adjust Groups:
- Regularly review grouped cards to ensure risk mitigation strategies are being implemented effectively.
- Adjust group criteria if dynamic changes in the marketing strategy necessitate reevaluation or reprioritization.
5. Communicate with Team Members:
- Use the comments section within cards to discuss risk management strategies and updates.
- Mention teammates to ensure proper alignment and address any concerns promptly.
Benefits:
- Enhanced Visibility: By using Card Grouping, tasks are visually organized, providing a clear overview of where risks lie and what actions need prioritization.
- Efficient Risk Management: Enables quick identification of potential risks, facilitating timely interventions.
- Improved Collaboration: Simplifies communication and coordination among team members by ensuring everyone is on the same page regarding task statuses and risk handling.
- Data-Driven Decision Making: With clear groupings and visual data, marketing teams can make informed decisions with a predictive understanding of risk impacts.
By employing Card Grouping within KanBo, Integrated Marketing teams can more effectively manage risks, ensuring their marketing strategies are robust and compliant. This feature not only enhances task management but aligns with strategic goals, contributing to overall organizational success.
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Glossary and terms
Glossary of KanBo Terms
Introduction
KanBo is a versatile platform designed to streamline work coordination within organizations, bridging the gap between strategic goals and daily operations. It integrates deeply with Microsoft products, offering robust project and resource management features. Understanding key terms is essential to leveraging KanBo's full potential in optimizing workflow and resource allocation. This glossary provides clear definitions of foundational concepts and advanced functionalities within the KanBo environment.
Glossary
- KanBo: An integrated platform for work coordination, connecting company strategy to daily operations by managing workflows effectively.
- Hybrid Environment: KanBo's ability to operate both on-premises and via cloud environments, unlike traditional SaaS applications which are purely cloud-based.
- Workspace: The highest organizational level in KanBo, used to categorize areas such as different teams or client groups.
- Space: A subdivision within a Workspace, representing specific projects or focus areas. Spaces can be categorized by their structure:
- Spaces with Workflow: For structured project management with customizable statuses.
- Informational Space: Stores static information through Lists.
- Multi-dimensional Space: A hybrid structure combining workflow and informational elements.
- Card: Fundamental units representing tasks or actionable items within Spaces, complete with notes, files, and status tracking.
- Resource Management: An internal system for planning and allocating resources such as team members, equipment, and materials, enhancing organizational efficiency and project cost management.
- Resource: Any entity like personnel or equipment requiring time and availability management, characterized by attributes such as location, schedule, and cost rate.
- Resource Allocation: Assigning resources to tasks or projects over specific periods, ensuring optimized utilization.
- Time Tracking: Recording actual time spent by resources on tasks to compare planned versus actual effort and aid in cost analysis.
- Conflict Management: Identifying and resolving over-allocations or unavailability of resources due to constraints like holidays or training.
- Integration: KanBo's capability to synchronize with both on-premises and cloud Microsoft environments, and other systems for continuous data updates.
- Data Visualization: Tools and dashboards in KanBo for tracking project and resource metrics and identifying bottlenecks.
- Filters and Groupings: Features to locate specific cards or organize tasks based on various criteria (e.g., status, users, due dates).
- Forecast Chart: A tool to monitor and predict project progress, aiding in strategic planning and decision making.
- Advanced Features:
- Card and Space Templates: Predefined structures for consistency in task and project management.
- Email Integration: Communicating through KanBo with email capabilities, associating emails directly with cards or spaces.
- External User Invitation: Involving external stakeholders in KanBo projects through user invites.
- MySpace: A personal workspace for users to organize tasks using customizable views like the Eisenhower Matrix for prioritization.
This glossary serves as a comprehensive resource to understand and effectively implement KanBo's capabilities, driving productivity and alignment with strategic business objectives.