Advancing Cardiovascular Health: The Role of Innovation Management and Omnichannel Strategies in Promoting Praluent Access and Awareness

Introduction

Introduction to Innovation Management in the Context of Praluent and Omnichannel ISF Strategy

Innovation management is a structured approach that enables an organization to drive sustainable growth and create new value through the introduction of novel products, services, or processes. It is particularly relevant in the healthcare and pharmaceutical industry, where patient needs and healthcare ecosystems are constantly evolving. For a product like Praluent, which is at the forefront of GenMed's Cardiovascular franchise, innovation management is essential for defining and executing strategies that will keep the product as a leader in its field.

This process is embedded in daily routines as teams such as the Omnichannel ISF (Intelligent Sales Force) in Sicilia employ methodologies and practices to ensure that Praluent effectively reaches those at high cardiovascular risk. By engaging with healthcare providers and patients across multiple channels, the team ensures that the benefits of Praluent are communicated and delivered efficiently and effectively.

Key Components of Innovation Management Related to Omnichannel ISF Praluent:

- Ideation and Creativity: Generating new ideas for approaches in the commercialization and market positioning of Praluent.

- Customer-Centric Strategies: Applying deep understanding of patient needs to create targeted marketing campaigns.

- Cross-Functional Collaboration: Working across various domains, including R&D, marketing, and sales, to leverage expertise within the organization.

- Agile Methodology: Adapting quickly to market feedback and changing healthcare landscapes.

- Strategic Networking: Creating alliances with key stakeholders to advance Praluent's reach and impact.

- Knowledge Management: Using data gathered from omnichannel interactions to refine strategies and improve patient outcomes.

Benefits of Innovation Management for Omnichannel ISF Praluent:

- Maintains a competitive edge by keeping Praluent at the forefront of biologic drugs in its class.

- Enhances the ability to meet patients' and healthcare providers' evolving needs, improving quality of life for high-risk patients.

- Drives market penetration and sales growth through inventive and adaptable approaches in commercialization.

- Fosters a culture of continuous learning to capitalize on novel insights and trends within the cardiovascular space.

- Improves organizational agility, enabling the team to quickly respond to and capitalize on changes in the market.

In the context of the Praluent team's mission, innovation management plays a pivotal role in ensuring that the team remains focused, innovative, and efficient. By prioritizing innovative practices in daily operations, the Omnichannel ISF team in Sicilia contributes to the overarching goal of "Praluent to Win," ensuring that Praluent continues to improve the lives of patients at high cardiovascular risk.

KanBo: When, Why and Where to deploy as a Innovation management tool

What is KanBo?

KanBo is an integrated work coordination platform that facilitates real-time visualization, efficient task management, and seamless communication. It is designed to structure work flows hierarchically with elements such as Workspaces, Folders, Spaces, and Cards, enabling clear organization and tracking of projects and tasks.

Why?

KanBo is essential for innovation management as it offers a collaborative environment that enhances visibility across projects. The platform's customization options, deep integration with Microsoft products, and ability to manage data securely in a hybrid (cloud and on-premises) setting make it a comprehensive tool for fostering innovation.

When?

KanBo should be implemented when there's a need to streamline project management, improve communication within teams, and when an organization is looking to enhance transparency and efficiency in their innovation processes. It is suitable for any phase of the innovation lifecycle - from ideation to execution to monitoring.

Where?

KanBo can be implemented in any business unit or department that requires structured project management and effective collaboration. Its flexibility makes it suitable for various settings – whether in-office, remote, or hybrid work environments.

Should Omnichannel ISF Praluent - Sicilia use KanBo as an Innovation Management Tool?

Omnichannel ISF Praluent - Sicilia could benefit from using KanBo as an innovation management tool, as it would allow for better coordination across different communication channels and departments. KanBo's ability to provide a centralized platform for managing tasks, ideas, and workflows complements an omnichannel approach by aligning team efforts and ensuring consistent innovation management across multiple channels.

How to work with KanBo as an Innovation management tool

Below are instructions for using KanBo as a tool for Innovation Management within the domain of Omnichannel ISF Praluent - Sicilia, tailored to handle the systematic process of conceiving, developing, and implementing new ideas, products, services, or processes. Each step includes the purpose and an explanation of its importance.

1. Setting Up an Innovation Workspace in KanBo

Purpose: To create a centralized space where all innovation projects and ideas can be collected, discussed, and managed.

Explanation: A dedicated workspace allows for better organization and visibility. It ensures that all stakeholders involved in the innovation process have a common ground for collaboration and communication.

2. Creating Innovation Folders for Thematic Areas

Purpose: To categorize innovation projects by relevant themes, business units, or market types.

Explanation: Thematic folders make it easier to manage projects by sorting them into meaningful groups. It facilitates focus and the allocation of resources to specific areas of the innovation life cycle.

3. Establishing Spaces for Specific Innovation Projects

Purpose: To have a well-defined area for each project, where all project-related activities and tasks are consolidated.

Explanation: A space per project allows team members to concentrate their efforts, monitor progress, and streamline communication focused on that project's goals and needs.

4. Utilizing Cards for Idea Submission and Tracking

Purpose: To ensure each new idea is captured, tracked, and assessed for its potential value.

Explanation: Idea submission cards serve as a formal entry point for all incoming suggestions. Tracking them through relevant statuses enables transparent evaluation and progress monitoring.

5. Defining Workflow Processes with Card Statuses

Purpose: To establish a clear process for evolving an idea from conception to completion.

Explanation: Using defined card statuses creates a standardized path for ideas to mature into actionable initiatives. This can help identify any potentials for bottlenecks early in the process.

6. Implementing Card Relations for Idea Development

Purpose: To map out dependencies and relationships between different ideas and projects.

Explanation: Understanding how ideas influence each other is critical for spotting synergy opportunities and managing the complexity of innovation processes.

7. Encouraging Collaboration through Activity Streams and Mentions

Purpose: To foster communication and input from various stakeholders across the organization.

Explanation: Involvement from diverse perspectives is key to successful innovation. Activity streams provide updates, while mentions ensure stakeholders remain informed and engaged.

8. Assigning Responsible Persons and Co-Workers to Cards

Purpose: To clearly define ownership and team responsibilities for each task.

Explanation: Accountability is essential for progress in innovation. Assigning individuals to tasks ensures focus and dedication to completing specific actions.

9. Harnessing Collaborative Input with Comments on Cards

Purpose: To allow space for open dialogue and brainstorming around each idea and its development.

Explanation: Dialogue often leads to refinement and improvement of the original concept. Integrated commenting enables this collaboration directly within the task management tool.

10. Utilizing Card Details for Comprehensive Tracking

Purpose: To maintain a clear picture of all aspects of the idea or project, including status, dates, users involved, and more.

Explanation: Comprehensive card details ensure that the full context of the innovation project is captured, facilitating better decision-making and project management.

11. Reviewing Ideas through Card Grouping and Filtering

Purpose: To evaluate and prioritize ideas based on defined criteria such as impact, feasibility, and strategic alignment.

Explanation: By grouping and filtering cards, you can more easily sort and select ideas for further development. This is crucial for managing limited resources and focusing on high-value projects.

Remember, these steps are iterative, and the innovation process is dynamic. This means revising your approach regularly based on feedback and changes in the innovation landscape. KanBo's flexibility will help in adjusting the workflow to reflect ongoing learnings and improvements in the innovation process.

Glossary and terms

Here is a glossary of selected terms related to innovation management and the KanBo platform with explanations:

- Workspace: A digital area that groups together spaces related to a specific project, team, or topic, enabling organized access and collaboration within that context.

- Space: A collection of cards on the KanBo platform, visually representing workflows and tasks. Spaces are often designated for specific projects or areas of focus.

- Card: The fundamental unit within KanBo, representing an individual task, idea, or item that includes details such as descriptions, checklists, and attachments for management and tracking.

- Card Status: An indicator showing the current phase of a task within a workflow. Card statuses help with organization and can be used to measure progress in a project (e.g., To Do, In Progress, Done).

- Card Relation: The dependency linkage between cards. It can show hierarchy or sequence, such as parent-child relationships or a predecessor-successor arrangement, which clarifies task dependencies.

- Activity Stream: A real-time, chronological list of all activities within KanBo. It provides updates on actions taken, by whom, and links to the relevant cards or spaces.

- Responsible Person: The individual accountable for overseeing and ensuring the completion of a task represented by a card.

- Co-Worker: Any participant or user who contributes to the execution of a task associated with a card.

- Mention: A feature that allows users to tag and notify other users within comments and discussions by using an "@" followed by the person's name.

- Comment: A written remark or input added to a card, used for communication, providing feedback, or supplying additional information related to the task.

- Card Details: The various elements that define and describe the specifics of a card, including its status, associated dates, connected users, and other relevant information.

- Card Grouping: The organization of cards into categories based on set criteria, which aids in managing tasks and workflows more effectively within a space.