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In the ever-evolving and highly competitive pharmaceutical environment, maintaining an edge over your competition is essential. One key aspect of achieving this advantage is through Competitive Intelligence (CI).
This Guide provides detailed instructions on using the KanBo platform to streamline your company's competitive intelligence processes.
1. Understand Competitive Intelligence: The first step towards effective implementation of CI is understanding its crucial role in pharmaceutical companies. CI involves the systematic gathering and analysis of data about competitors and the market, aiming at refining business decisions and strategic activities.
2. Choose the Right Platform: While conventional CI practices can be disjointed and labor-intensive, platforms like KanBo offer a seamless, efficient alternative. Designed specifically for large enterprises, KanBo offers an integrated solution to meet all the CI needs of pharmaceutical companies.
3. Explore KanBo’s Features:
Here's a breakdown of the key features of KanBo that can be utilized to optimize the Competitive Intelligence process:
- Collaborative Spaces: Create collaborative spaces to acquire, share and collaborate on key data concerning competitors, market trends, patient sentiment and industry changes.
- Comprehensive Information Gathering: Use KanBo cards to collect, store and access a wealth of data. You can attach files, make notes, and create to-do lists dynamically.
- Card Activity Stream & User Activity Stream: Keep track of each bit of data added or modified in the project.
- Calendar View & Timeline View: Use these views to manage time and keep track of deadlines effectively.
- Document Source and Card Documents: Store essential reports and analyses in one location for easy access and collaboration.
- Card Relations: Manage extensive data by breaking it down into manageable tasks. Use card relations to map inter-dependencies for efficient organization.
- Filtering Cards & Search Features: Use these features for quick sorting and locating specific information amongst vast sets of data.
- Comments and Chats: Facilitate efficient team communication for strategizing and fine-tuning intelligence.
- Roles and Permissions: Assign tasks according to individuals' expertise to optimize the CI process.
4. See the Benefits: By embracing KanBo's features, you can expect an enhancement in efficiency, productivity, and accuracy in your Competitive Intelligence processes.
In conclusion, KanBo offers an effective solution to integrating Competitive Intelligence process in the pharmaceutical sector. By linking the core aspects of traditional Competitive Intelligence with digital capabilities, KanBo sets a new industry standard. With KanBo, you are not just changing the Competitive Intelligence game; you are creating a brand-new playbook.