The product roadmaps template gives internal cross-functional teams and other stakeholders in the enterprise (senior executives, upper management, marketing, and sales teams, and/or investors) insight into a product’s current state. Additionally, the product roadmap template should also set a clear goal for how your product will develop in future months. The product owner creates the roadmap and should take existing technology and market trends, market conditions, engineering constraints, and the organization’s value proposition into consideration.
Each element of the roadmap should answer one of the following questions:
“What is in it for us to move forward with this product in the coming months and years?”
“What could we deliver in terms of business benefits to the enterprise to justify this investment?”
“What would it take to make it worth our while to move forward with this product?”