{"id":16439,"date":"2024-08-28T17:23:59","date_gmt":"2024-08-28T17:23:59","guid":{"rendered":"https:\/\/kanboapp.com\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/"},"modified":"2024-08-28T17:23:59","modified_gmt":"2024-08-28T17:23:59","slug":"revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication","status":"publish","type":"page","link":"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/","title":{"rendered":"Revving Up Innovation: How a Digital Car Sales Product Manager Drives Success Through Collaboration and Communication"},"content":{"rendered":"<style> @media(min-width:1728px) { .tytulek{font-size:45px!important;margin-right:auto!important;margin-left:auto!important;max-width: 1200px!important;} 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.tytulek{font-size:34px!important;margin-right:auto!important;margin-left:auto!important;max-width: 1200px!important;} .sekcja-tekst { margin-left: 16px!important; margin-right: 16px!important;}  .artykul{margin-bottom:80px!important; margin-top:30px!important;} .menu-lewe a:hover { background:#E9F4FE!important; font-weight:600!important; font-size:16px!important; cursor:pointer!important; } .menu-lewe a { background:#FAFAFA; padding:10px 16px; border-radius: 10px; display: inline-block; outline: none; color:#0C3658!important; font-weight:600!important; font-size:16px!important; }  .kolumna-tekst{flex-basis:100%!important;} .naglowek-duzy {margin-bottom:40px!important; margin-top: 40px!important; font-size:25px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .naglowek-maly {margin-bottom:20px!important; font-size:16px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .naglowek-start {margin-bottom:40px!important; margin-top: 0px!important; font-size:19px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .tekst-para {font-size:16px!important;} .spis { display:none!important; } } .link a:hover { text-decoration:underline!important; } .banner { margin-top:80px; margin-bottom:80px; } .jazda { position:sticky!important; top: 185px; overflow: auto; max-height: 70vh; }  .fobrazek { margin-bottom: -40px!important; } .sekcja5-przycisk a:hover { background: linear-gradient(0deg, rgba(0, 0, 0, 0.15), rgba(0, 0, 0, 0.15)), #ED4B9E!important; }  .sekcja5-przycisk a:focus { background: linear-gradient(0deg, rgba(0, 0, 0, 0.15), rgba(0, 0, 0, 0.15)), #ED4B9E!important; } .vlp-layout-blogs .vlp-block-0 {font-weight: 600!important; } .ct-container-narrow {max-width: 1200px!important;}  <\/style><script> function lewemenu(zm) { var elements = document.getElementsByClassName(\"menu-lewe\"); var i,link1,link2; for (i = 0; i < elements.length; i++) {    link1 = elements[i].getElementsByTagName(\"a\");     link1[0].style.fontWeight = \"600\";     link1[0].style.backgroundColor= \"#FAFAFA\"; } link2 = elements[zm].getElementsByTagName(\"a\"); link2[0].style.fontWeight = \"600\"; link2[0].style.backgroundColor= \"#E9F4FE\"; } <\/script><div class=\"wp-block-getwid-section alignfull alignfull getwid-margin-top-none getwid-margin-bottom-none getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\" style=\"min-height:100vh\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\"><div class=\"wp-block-columns alignfull artykul is-layout-flex wp-container-core-columns-is-layout-f96e3eba wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\"><div class=\"wp-block-column paskek-lewy spis is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:270px\"><div class=\"wp-block-columns jazda is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"has-text-align-left has-link-color wp-elements-1 wp-block-paragraph\" style=\"margin-left:10px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:600;letter-spacing:-0.01em;line-height:1.2\">Table of Contents<\/p><p class=\"has-link-color wp-elements-2 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(0)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section1\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section1\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">Introduction<\/a><\/p><\/p><p class=\"has-link-color wp-elements-3 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(1)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section2\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section2\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">KanBo: When, Why and Where to deploy as a Collaboration and Communication tool<\/a><\/p><\/p><p class=\"has-link-color wp-elements-4 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(2)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section3\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section3\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">How to work with KanBo as a Collaboration and Communication tool<\/a><\/p><\/p><p class=\"has-link-color wp-elements-5 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(3)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section4\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-how-a-digital-car-sales-product-manager-drives-success-through-collaboration-and-communication\/#section4\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">Glossary and terms<\/a><\/p><\/p><\/div><\/div><\/div><div class=\"wp-block-column kolumna-tekst is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-getwid-section alignfull sekcja-tekst alignfull getwid-margin-top-none getwid-margin-bottom-none getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\" style=\"min-height:100vh\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#fafafa\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\"><h1 class=\"wp-block-heading tytulek\" style=\"margin-bottom:40px;font-size:clamp(21.536px, 1.346rem + ((1vw - 3.2px) * 1.052), 35px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Revving Up Innovation: How a Digital Car Sales Product Manager Drives Success Through Collaboration and Communication<\/h1><h2 class=\"wp-block-heading naglowek-duzy\" id=\"section1\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Introduction<\/h2><p class=\"tekst-para wp-block-paragraph\">As a Digital Car Sales Product Manager, collaboration and communication are the twin engines that propel the daily work. Defined in the simplest terms, collaboration in this role pertains to the act of working synergistically with others, including local software development teams, international project teams, and internal stakeholders, to achieve shared objectives and bring about innovation within the digital sales domain. It is the weaving together of various strands of expertise, perspectives, and efforts to create a coherent and successful digital product strategy.<\/p><p class=\"tekst-para wp-block-paragraph\">Communication, on the other hand, is the lifeblood of these collaborative efforts. It encompasses not only verbal and written exchanges but also the intuitive understanding and the fluid interchange of ideas, feedback, and knowledge. For the Digital Car Sales Product Manager, effective communication is critical in aligning team efforts, driving change within retail workflows, and ensuring that customers' wants and needs are thoroughly understood and addressed throughout the purchase process.<\/p><p class=\"tekst-para wp-block-paragraph\">Embedded within the role is also the need for continuous drive for improvement and change - specifically within the sales ecosystem - which relies heavily on both dynamic communication and purposeful collaboration. By identifying integration and synergy opportunities, the manager can construct a seamless omni-channel e-commerce platform that not only aligns with, but also enhances, the customer\u2019s journey from contemplation to acquisition.<\/p><p class=\"tekst-para wp-block-paragraph\">In striving for excellence, the Product Manager is tasked with the establishment of best business practices and the identification of digital solutions that elevate sales effectiveness and customer satisfaction. At the end of the day, the hallmark of a successful Digital Car Sales Product Manager is the ability to harness collaboration and communication effectively to ensure a premium and industry-leading customer experience along the digital and physical sales funnel.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section2\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">KanBo: When, Why and Where to deploy as a Collaboration and Communication tool<\/h3><p class=\"tekst-para wp-block-paragraph\">What is KanBo?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo is a comprehensive collaboration and project management platform that integrates with familiar Microsoft products to provide real-time work visualization, task management, and communication. It employs a hierarchical system, consisting of workspaces, folders, spaces, and cards, enabling granular control and organization of projects and tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">Why?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo streamlines project coordination and workflow within teams. It enhances productivity by allowing team members to track progress, manage tasks, share documents, and communicate effectively in one centralized location. The system's flexibility supports custom workflows, suited to various projects, including the complexities of digital car sales processes.<\/p><p class=\"tekst-para wp-block-paragraph\">When?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo should be used throughout the lifecycle of product management projects. This includes the initial brainstorming and planning phases, through development and marketing, up to the after-sales and customer feedback stages. Its real-time updates and collaborative environment ensure that teams can work together efficiently regardless of the project phase.<\/p><p class=\"tekst-para wp-block-paragraph\">Where?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo can be used in both cloud-based environments and on-premises, accommodating teams working in-office or remotely. Its compatibility with Microsoft's suite of products means that it can be accessed through Microsoft SharePoint, Teams, and Office 365, providing versatility in how and where it can be used.<\/p><p class=\"tekst-para wp-block-paragraph\">Digital Car Sales Product Managers should use KanBo as a Collaboration and Communication tool because:<\/p><p class=\"tekst-para wp-block-paragraph\">- It organizes multiple aspects of launching and managing digital car sales platforms, including feature development, market analysis, and customer engagement.<\/p><p class=\"tekst-para wp-block-paragraph\">- The card system allows for detailed tracking of individual features, market trends, and sales metrics.<\/p><p class=\"tekst-para wp-block-paragraph\">- Integration capabilities mean communication can be centralized within the tool, reducing the complexity of managing separate emails, spreadsheets, and documents.<\/p><p class=\"tekst-para wp-block-paragraph\">- The hierarchical structure enables a clear overview of different market segments, regions, or product lines, which is critical for strategizing in the automotive sector.<\/p><p class=\"tekst-para wp-block-paragraph\">- Customizable workflows and card relations mirror the fluid nature of product management, adapting to iterative processes and agile methodologies.<\/p><p class=\"tekst-para wp-block-paragraph\">- Advanced features like forecasting and time charts provide insights necessary for managing a dynamic market and anticipating customer needs.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section3\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">How to work with KanBo as a Collaboration and Communication tool<\/h3><p class=\"tekst-para wp-block-paragraph\">As a Digital Car Sales Product Manager, it's essential to use KanBo effectively for collaboration and communication to streamline project management, task execution, and team interaction. Here are some steps you can follow to harness KanBo in a digital car sales environment:<\/p><p class=\"tekst-para wp-block-paragraph\">1. Create a Space for Your Sales Team:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Form a dedicated virtual area for your sales team to manage and track car sales-related tasks and projects.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: This encourages a centralized platform for information and ensures everyone is on the same page regarding sales objectives and tactics.<\/p><p class=\"tekst-para wp-block-paragraph\">2. Structure the Space Using Customized Lists and Cards:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Organize tasks based on different stages of the sales process, such as lead generation, customer engagement, deal closures, etc.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: This aids in visualizing the sales pipeline, making it easier to follow up on leads and understand what stage each prospect is in.<\/p><p class=\"tekst-para wp-block-paragraph\">3. Define Roles and Responsibilities Through Card Assignment:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Assign cards to team members to specify who is responsible for which sales task or client account.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Clear responsibilities minimize confusion, prevent task overlap, and help ensure accountability in the sales process.<\/p><p class=\"tekst-para wp-block-paragraph\">4. Utilize Comments and Mentions on Cards:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Enable team members to share insights, ask questions, and provide updates directly related to specific tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Real-time communication within the context of tasks facilitates immediate feedback and quick resolution of doubts, fostering an environment of collaboration.<\/p><p class=\"tekst-para wp-block-paragraph\">5. Activate Notifications and Reminders:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Ensure that all team members are promptly informed about updates on cards they're associated with.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Notifications keep everyone alert to changes and deadlines, ensuring no important task goes unnoticed or forgotten.<\/p><p class=\"tekst-para wp-block-paragraph\">6. Implement Card Relations for Complex Deals:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Create dependencies between sales tasks when they are part of larger, complex deals.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: This illustrates the relationship between different tasks and outlining the sequential order of activities necessary to close larger sales.<\/p><p class=\"tekst-para wp-block-paragraph\">7. Regularly Review the Activity Stream:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Monitor the flow of all activity within your sales space, providing oversight of the sales process.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: This helps to quickly identify where input or intervention is needed and ensures transparency in the progression of sales activities.<\/p><p class=\"tekst-para wp-block-paragraph\">8. Conduct Regular Check-ins Using Virtual Meetings:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Hold team meetings within KanBo to discuss ongoing tasks, sales strategies, and performance metrics.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Live discussions can foster team spirit, allow for richer conversation than text alone, and provide opportunities for brainstorming and aligning on sales tactics.<\/p><p class=\"tekst-para wp-block-paragraph\">9. Analyze Team Performance Using KanBo\u2019s Tracking Features:<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: Monitor sales progress and identify bottlenecks or success patterns using KanBo\u2019s analytical tools.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Data-driven insights enable informed decision-making, optimization of sales processes, and recognition of high-performing team members.<\/p><p class=\"tekst-para wp-block-paragraph\">10. Collaborate Externally with Partners and Stakeholders:<\/p><p class=\"tekst-para wp-block-paragraph\">    - Purpose: Share specific spaces or cards with external stakeholders, such as dealerships, when necessary.<\/p><p class=\"tekst-para wp-block-paragraph\">    - Why: This ensures that external partners are included in relevant discussions, keeping them informed and involved in the sales lifecycle.<\/p><p class=\"tekst-para wp-block-paragraph\">By integrating these practices within your digital car sales space, you can improve overall communication and collaboration, thus enhancing team performance and driving better sales results.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section4\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Glossary and terms<\/h3><p class=\"tekst-para wp-block-paragraph\">Sure, below is a glossary of business and project management related terms excluding any mention of the specific company name provided:<\/p><p class=\"tekst-para wp-block-paragraph\">Workspace - An environment or a designated virtual space in a project management or collaboration tool where related projects, documents, and team communications are aggregated. It helps in organizing and streamlining the workflow related to a specific team, project, or topic.<\/p><p class=\"tekst-para wp-block-paragraph\">Space - A conceptual area within a workspace that allows teams to manage and track tasks or workflow. It often represents a project, a phase within a project, or an area of focus, and is visually structured to facilitate task management and team collaboration.<\/p><p class=\"tekst-para wp-block-paragraph\">Card - The basic unit used in many project management and collaboration platforms to represent an individual task, idea, or item. Cards typically contain information like descriptions, attachments, comments, deadlines, and responsible individuals or teams.<\/p><p class=\"tekst-para wp-block-paragraph\">Comment - A feature allowing users within a workspace to communicate and share input directly on a card or within a discussion forum, which encourages collaboration and the exchange of ideas.<\/p><p class=\"tekst-para wp-block-paragraph\">Mention - A functionality in collaboration tools where one can tag a team member using a special symbol (e.g., @username) to draw their attention to a specific task, comment, or discussion.<\/p><p class=\"tekst-para wp-block-paragraph\">Activity Stream - A real-time, dynamic feed displaying a chronological sequence of activities and updates related to a project. It provides visibility into who has carried out which action and when, enhancing transparency within a team or project.<\/p><p class=\"tekst-para wp-block-paragraph\">Card Presence Indicator - A visual cue that indicates when a user is actively viewing or has recently viewed a card. It provides teammates with awareness of who else is focusing on the same task.<\/p><p class=\"tekst-para wp-block-paragraph\">User Presence Indicator - A small icon or marker associated with a user's profile that indicates their current availability or online status, thereby helping colleagues understand the best times to reach out for real-time collaboration.<\/p><p class=\"tekst-para wp-block-paragraph\">Responsible Person - The individual assigned to oversee and ensure the successful completion of a task or card. This person is held accountable for the progress and outcomes of that specific item.<\/p><p class=\"tekst-para wp-block-paragraph\">Co-Worker - A participant in a card or task who collaborates with the responsible person to complete the assigned work. This role indicates team members who contribute to the task but are not primarily responsible for it.<\/p><p class=\"tekst-para wp-block-paragraph\">Card Relation - A link between cards that indicates a dependency or sequence, often used to break down complex tasks into smaller, manageable ones or to show a relationship between different tasks such as predecessors and successors.<\/p><p class=\"tekst-para wp-block-paragraph\">Dates in Cards - Key time-related elements associated with tasks, including start date, due date, card date, and reminder. These help in scheduling, tracking progress, and ensuring that project milestones are met on time.<\/p><p class=\"tekst-para wp-block-paragraph\">Notification - Alerts, either sound or visual, generated by a project management or collaboration system to inform users of new updates, changes, or requirements for their attention, facilitating prompt response and action.<\/p><p class=\"tekst-para wp-block-paragraph\">Reminder - A type of notification set on a specific date and time to prompt the user to recall or act on a particular task, event, or commitment.<\/p><p class=\"tekst-para wp-block-paragraph\">Search Filters - Features in a search system that help users to refine their search queries, enabling them to focus on more specific items, content, or criteria and quickly find the most relevant information they need.<\/p><p class=\"tekst-para wp-block-paragraph\">This glossary provides brief explanations of commonly used terms in modern project management and collaboration platforms, creating a clearer understanding of their application in a business context.<\/p><div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-column paskek-prawy spis is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:270px\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:16px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":1762,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16439","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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