{"id":16426,"date":"2024-08-28T16:30:40","date_gmt":"2024-08-28T16:30:40","guid":{"rendered":"https:\/\/kanboapp.com\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/"},"modified":"2024-08-28T16:30:40","modified_gmt":"2024-08-28T16:30:40","slug":"revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry","status":"publish","type":"page","link":"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/","title":{"rendered":"Revving Up Innovation: The Role of a Senior Exterior Lighting Design Engineer in the Automotive Industry"},"content":{"rendered":"<style> @media(min-width:1728px) { .tytulek{font-size:45px!important;margin-right:auto!important;margin-left:auto!important;max-width: 1200px!important;} .sekcja-tekst { margin-left: 40px!important; margin-right: 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1200px!important;} .sekcja-tekst { margin-left: 16px!important; margin-right: 16px!important;}  .artykul{margin-bottom:80px!important; margin-top:30px!important;} .menu-lewe a:hover { background:#E9F4FE!important; font-weight:600!important; font-size:16px!important; cursor:pointer!important; } .menu-lewe a { background:#FAFAFA; padding:10px 16px; border-radius: 10px; display: inline-block; outline: none; color:#0C3658!important; font-weight:600!important; font-size:16px!important; }  .kolumna-tekst{flex-basis:100%!important;} .naglowek-duzy {margin-bottom:40px!important; margin-top: 40px!important; font-size:25px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .naglowek-maly {margin-bottom:20px!important; font-size:16px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .naglowek-start {margin-bottom:40px!important; margin-top: 0px!important; font-size:19px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .tekst-para {font-size:16px!important;} .spis { display:none!important; } } .link a:hover { text-decoration:underline!important; } .banner { margin-top:80px; margin-bottom:80px; } .jazda { position:sticky!important; top: 185px; overflow: auto; max-height: 70vh; }  .fobrazek { margin-bottom: -40px!important; } .sekcja5-przycisk a:hover { background: linear-gradient(0deg, rgba(0, 0, 0, 0.15), rgba(0, 0, 0, 0.15)), #ED4B9E!important; }  .sekcja5-przycisk a:focus { background: linear-gradient(0deg, rgba(0, 0, 0, 0.15), rgba(0, 0, 0, 0.15)), #ED4B9E!important; } .vlp-layout-blogs .vlp-block-0 {font-weight: 600!important; } .ct-container-narrow {max-width: 1200px!important;}  <\/style><script> function lewemenu(zm) { var elements = document.getElementsByClassName(\"menu-lewe\"); var i,link1,link2; for (i = 0; i < elements.length; i++) {    link1 = elements[i].getElementsByTagName(\"a\");     link1[0].style.fontWeight = \"600\";     link1[0].style.backgroundColor= \"#FAFAFA\"; } link2 = elements[zm].getElementsByTagName(\"a\"); link2[0].style.fontWeight = \"600\"; link2[0].style.backgroundColor= \"#E9F4FE\"; } <\/script><div class=\"wp-block-getwid-section alignfull alignfull getwid-margin-top-none getwid-margin-bottom-none getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\" style=\"min-height:100vh\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\"><div class=\"wp-block-columns alignfull artykul is-layout-flex wp-container-core-columns-is-layout-f96e3eba wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\"><div class=\"wp-block-column paskek-lewy spis is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:270px\"><div class=\"wp-block-columns jazda is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"has-text-align-left has-link-color wp-elements-1 wp-block-paragraph\" style=\"margin-left:10px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:600;letter-spacing:-0.01em;line-height:1.2\">Table of Contents<\/p><p class=\"has-link-color wp-elements-2 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(0)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section1\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section1\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">Introduction<\/a><\/p><\/p><p class=\"has-link-color wp-elements-3 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(1)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section2\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section2\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">KanBo: When, Why and Where to deploy as a Collaboration and Communication tool<\/a><\/p><\/p><p class=\"has-link-color wp-elements-4 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(2)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section3\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section3\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">How to work with KanBo as a Collaboration and Communication tool<\/a><\/p><\/p><p class=\"has-link-color wp-elements-5 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(3)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section4\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/revving-up-innovation-the-role-of-a-senior-exterior-lighting-design-engineer-in-the-automotive-industry\/#section4\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">Glossary and terms<\/a><\/p><\/p><\/div><\/div><\/div><div class=\"wp-block-column kolumna-tekst is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-getwid-section alignfull sekcja-tekst alignfull getwid-margin-top-none getwid-margin-bottom-none getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\" style=\"min-height:100vh\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#fafafa\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\"><h1 class=\"wp-block-heading tytulek\" style=\"margin-bottom:40px;font-size:clamp(21.536px, 1.346rem + ((1vw - 3.2px) * 1.052), 35px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Revving Up Innovation: The Role of a Senior Exterior Lighting Design Engineer in the Automotive Industry<\/h1><h2 class=\"wp-block-heading naglowek-duzy\" id=\"section1\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Introduction<\/h2><p class=\"tekst-para wp-block-paragraph\">Collaboration and communication play pivotal roles in the daily work of an Exterior Lighting Senior Design Engineer I. This professional depends on the exchange of vital information and cooperative efforts to transform styling concepts into functional lighting system designs that complement a vehicle\u2019s aesthetic appeal and performance. As an orchestrator of innovation and practicality, an Exterior Lighting Senior Design Engineer I must work in unison with cross-functional teams, including less experienced engineers, to navigate the delicate intersections of market trends, technological advancements, regulatory standards, and cost objectives.<\/p><p class=\"tekst-para wp-block-paragraph\">Engagement in daily collaborative processes is essential, as it allows these engineers to share knowledge, challenge assumptions, and refine ideas to produce designs that meet the highest standards of quality and feasibility. Effective communication ensures that all team members are aligned, informed, and focused on pursuing common targets that align with strategic business goals. Through clear and efficient interactions, from conceptual discussions to the creation of technical documentation and support in vehicle verification, the Exterior Lighting Senior Design Engineer I harmonizes the collective expertise of various disciplines to deliver robust and innovative lighting solutions that resonate with customer expectations and adhere to manufacturing timelines.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section2\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">KanBo: When, Why and Where to deploy as a Collaboration and Communication tool<\/h3><p class=\"tekst-para wp-block-paragraph\">What is KanBo?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo is an integrated work coordination platform designed to facilitate the visualization of work, task management, and communication in real time. It's built to work with Microsoft ecosystems like SharePoint, Teams, and Office 365, enabling teams to collaborate effectively while managing projects, tasks, and information flow.<\/p><p class=\"tekst-para wp-block-paragraph\">Why?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo is particularly useful for enhancing teamwork and communication due to its structured task management system and comprehensive integration with familiar tools. Its features include hierarchy management (Workspaces, Folders, Spaces, Cards), real-time updates, and customizable workflows, which make it an ideal solution for teams looking to streamline their project management processes and improve productivity.<\/p><p class=\"tekst-para wp-block-paragraph\">When?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo should be used for collaborative projects, from the initial planning stages through to completion. It's suitable when team communication, task tracking, and project oversight are critical, which is often the case in design engineering where multiple stakeholders and complex projects are the norm.<\/p><p class=\"tekst-para wp-block-paragraph\">Where?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo can be used in both on-premise and cloud-based settings, giving teams the flexibility to collaborate from anywhere, whether they're in the office, on the go, or working remotely. This adaptability ensures that project collaboration and communication are not bound to a single location but are accessible across various environments.<\/p><p class=\"tekst-para wp-block-paragraph\">Should a Senior Design Engineer I in Exterior Lighting use KanBo as a Collaboration and Communication tool?<\/p><p class=\"tekst-para wp-block-paragraph\">Absolutely. A Senior Design Engineer in Exterior Lighting would benefit from using KanBo due to the platform's ability to track detailed project elements, which is crucial in design engineering. They can visualize project timelines, organize tasks related to design iterations, manage communication among team members, technicians, and other stakeholders, and ensure that there's a consistent flow of information. The emphasis on visual workflows and card-based task management makes KanBo a fitting choice for managing complex design projects where precision, timelines, and collaboration are key.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section3\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">How to work with KanBo as a Collaboration and Communication tool<\/h3><p class=\"tekst-para wp-block-paragraph\">As an Exterior Lighting Senior Design Engineer I, to work effectively with KanBo for collaboration and communication in your projects, follow these structured steps:<\/p><p class=\"tekst-para wp-block-paragraph\">1. Setting Up Your Workspace for Project Management<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To create a central hub for managing all aspects of exterior lighting design projects.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Organizing projects within dedicated workspaces ensures that all your documentation, communication, and tasks are consolidated in one area, making it easier to manage resources and timelines efficiently.<\/p><p class=\"tekst-para wp-block-paragraph\">2. Creating Spaces for Specific Projects or Design Aspects<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To segment different projects or components of a project into manageable units.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Spaces help differentiate between various projects or distinct phases of a single project, such as research, conceptual design, prototyping, testing, and final integration, ensuring clarity and focus.<\/p><p class=\"tekst-para wp-block-paragraph\">3. Utilizing Cards to Define and Assign Tasks<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To break down projects into actionable tasks and milestones.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Cards represent individual tasks or goals, allowing you to assign responsibilities, set deadlines, and track the progress of each element of the design process, resulting in more structured and accountable workflow.<\/p><p class=\"tekst-para wp-block-paragraph\">4. Engaging in Real-Time Communication with Comments<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To facilitate immediate feedback and discussion on specific tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Commenting directly on a card creates a contextual thread that captures insights, suggestions, and decision rationales relevant to that task, promoting transparency and keeping all stakeholders informed.<\/p><p class=\"tekst-para wp-block-paragraph\">5. Leveraging Mentions to Direct Communication<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To alert specific team members to provide input or review tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Using @mentions ensures that the right individuals are notified and engaged in discussions or tasks that require their expertise or action, streamlining response times and fostering direct engagement.<\/p><p class=\"tekst-para wp-block-paragraph\">6. Monitoring Collaboration Efforts via Activity Stream<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To have an overview of all actions and interactions related to your engineering projects.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: The activity stream consolidates all updates, ensuring you are aware of recent changes, completed tasks, and ongoing discussions, which helps in keeping up with the project's pulse without missing important details.<\/p><p class=\"tekst-para wp-block-paragraph\">7. Tracking Team Presence with Card and User Presence Indicators<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To understand team engagement and availability on tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Knowing who is active on a card or is currently available facilitates real-time collaboration, making it easier to coordinate efforts and align with team schedules.<\/p><p class=\"tekst-para wp-block-paragraph\">8. Assigning Responsible Persons to Lead Tasks<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To designate leadership for task ownership and accountability.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: A Responsible Person on a card ensures that there is a clear point of contact responsible for the task's progression and completion, fostering accountability within the team.<\/p><p class=\"tekst-para wp-block-paragraph\">9. Adding Co-Workers for Task Collaboration<\/p><p class=\"tekst-para wp-block-paragraph\">   - Purpose: To bring together a team that will work on a given task.<\/p><p class=\"tekst-para wp-block-paragraph\">   - Why: Co-workers collaborate and share the workload of specific tasks, thereby leveraging diverse skills and improving the quality of the deliverables while minimizing bottlenecks.<\/p><p class=\"tekst-para wp-block-paragraph\">10. Utilizing Card Relations to Manage Task Dependencies<\/p><p class=\"tekst-para wp-block-paragraph\">    - Purpose: To establish and navigate the relationships between various tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">    - Why: Card relations highlight dependencies and help in sequencing tasks effectively, indicating which tasks need to be completed before others can begin, which is essential for project planning.<\/p><p class=\"tekst-para wp-block-paragraph\">11. Implementing Notifications for Timely Updates<\/p><p class=\"tekst-para wp-block-paragraph\">    - Purpose: To receive alerts about important changes or deadlines.<\/p><p class=\"tekst-para wp-block-paragraph\">    - Why: Notifications ensure you're promptly aware of urgent tasks, approaching deadlines, or updates requiring immediate attention, minimizing delays and keeping the project on schedule.<\/p><p class=\"tekst-para wp-block-paragraph\">12. Using Search Filters for Efficient Information Retrieval<\/p><p class=\"tekst-para wp-block-paragraph\">    - Purpose: To find specific tasks, documents, or discussions within KanBo quickly and efficiently.<\/p><p class=\"tekst-para wp-block-paragraph\">    - Why: When working on complex projects, the ability to filter and locate relevant information helps reduce time spent searching and increases the time available for critical engineering tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">By systematically applying these steps, you can maintain a high degree of collaboration and communication, ensuring that your projects are managed effectively and efficiently. KanBo becomes the nexus of project management, uniting team members, tasks, and information in one integrated platform, allowing you to focus on your primary role as an engineer while your projects progress seamlessly.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section4\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Glossary and terms<\/h3><p class=\"tekst-para wp-block-paragraph\">Here is a glossary of terms related to collaboration and communication in business, along with explanations for each:<\/p><p class=\"tekst-para wp-block-paragraph\">Workspace: A digital or physical area that aggregates all the relevant resources, discussions, and activities for a specific project, team, or topic, fostering a collaborative environment.<\/p><p class=\"tekst-para wp-block-paragraph\">Space: In the context of project management software, a space is an organizational unit that houses a collection of related tasks, documents, and communications. It typically correlates to a project or a specific working group within an organization.<\/p><p class=\"tekst-para wp-block-paragraph\">Card: A digital representation of a task, activity, or idea. It contains details such as descriptions, deadlines, comments, attachments, and is often used within board-based project management tools to track progress.<\/p><p class=\"tekst-para wp-block-paragraph\">Comment: An added note or message attached to a digital item, such as a card or document, which enables users to discuss, give feedback, or provide additional information.<\/p><p class=\"tekst-para wp-block-paragraph\">Mention: A way to directly address or notify a specific team member within a digital communication channel by using the \"@\" symbol followed by their name. It ensures the individual is alerted to a relevant piece of information or a task that requires their attention.<\/p><p class=\"tekst-para wp-block-paragraph\">Activity Stream: A real-time log or feed displaying a list of actions or updates within a software environment. It provides visibility into the sequence of activities performed by different users, facilitating transparency and awareness.<\/p><p class=\"tekst-para wp-block-paragraph\">Card Presence Indicator: An interface element showing whether users are actively viewing or have recently viewed a particular card. It's used to indicate engagement and awareness of tasks within a team.<\/p><p class=\"tekst-para wp-block-paragraph\">User Presence Indicator: A visual cue in a collaborative platform indicating a user's current status (e.g., online, busy, offline), enabling teammates to understand their colleagues' availability.<\/p><p class=\"tekst-para wp-block-paragraph\">Responsible Person: The individual assigned ownership or primary accountability for the completion and success of a task or project represented by a card.<\/p><p class=\"tekst-para wp-block-paragraph\">Co-Worker: A team member who collaborates on a task or project. In digital project management tools, co-workers can be added to cards to signify their role in contributing to that specific task.<\/p><p class=\"tekst-para wp-block-paragraph\">Card Relation: An established linkage between cards that defines dependencies or sequential workflows. This helps in recognizing the interconnectedness of tasks and determining the order of operations.<\/p><p class=\"tekst-para wp-block-paragraph\">Dates in Cards: Specific dates assigned to tasks within a card to mark deadlines, start and end dates, or other time-related objectives. These are crucial for time management and maintaining project timelines.<\/p><p class=\"tekst-para wp-block-paragraph\">Notification: Alerts issued by software applications to inform users of updates, changes, or actions needed on tasks, conversations, or documents they are associated with or following.<\/p><p class=\"tekst-para wp-block-paragraph\">Reminder: An alarm or prompt set to notify users about an upcoming deadline, event, or action item. It serves as a personal cue to ensure timely attention to important tasks or appointments.<\/p><p class=\"tekst-para wp-block-paragraph\">Search Filters: Features in a search function allowing users to refine their queries based on specific parameters, such as date ranges, keywords, or tags, to yield more relevant and narrowed search results.<\/p><p class=\"tekst-para wp-block-paragraph\">These terms are essential for understanding the functionality and processes involved in digital collaboration tools used in modern work environments, where efficient task management and clear communication are key to team success.<\/p><div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-column paskek-prawy spis is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:270px\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:16px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":1762,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16426","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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