{"id":16392,"date":"2024-08-28T16:27:38","date_gmt":"2024-08-28T16:27:38","guid":{"rendered":"https:\/\/kanboapp.com\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/"},"modified":"2024-08-28T16:27:38","modified_gmt":"2024-08-28T16:27:38","slug":"mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts","status":"publish","type":"page","link":"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/","title":{"rendered":"Mastering Modern Sales: Evolving Process Management in Response to Technological and Societal Shifts"},"content":{"rendered":"<style> @media(min-width:1728px) { .tytulek{font-size:45px!important;margin-right:auto!important;margin-left:auto!important;max-width: 1200px!important;} .sekcja-tekst { margin-left: 40px!important; margin-right: 40px!important;} 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1200px!important;} .sekcja-tekst { margin-left: 16px!important; margin-right: 16px!important;}  .artykul{margin-bottom:80px!important; margin-top:30px!important;} .menu-lewe a:hover { background:#E9F4FE!important; font-weight:600!important; font-size:16px!important; cursor:pointer!important; } .menu-lewe a { background:#FAFAFA; padding:10px 16px; border-radius: 10px; display: inline-block; outline: none; color:#0C3658!important; font-weight:600!important; font-size:16px!important; }  .kolumna-tekst{flex-basis:100%!important;} .naglowek-duzy {margin-bottom:40px!important; margin-top: 40px!important; font-size:25px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .naglowek-maly {margin-bottom:20px!important; font-size:16px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .naglowek-start {margin-bottom:40px!important; margin-top: 0px!important; font-size:19px!important; font-style:normal; font-weight:700!important; letter-spacing:-0.02em!important; line-height:1.2!important;} .tekst-para {font-size:16px!important;} .spis { display:none!important; } } .link a:hover { text-decoration:underline!important; } .banner { margin-top:80px; margin-bottom:80px; } .jazda { position:sticky!important; top: 185px; overflow: auto; max-height: 70vh; }  .fobrazek { margin-bottom: -40px!important; } .sekcja5-przycisk a:hover { background: linear-gradient(0deg, rgba(0, 0, 0, 0.15), rgba(0, 0, 0, 0.15)), #ED4B9E!important; }  .sekcja5-przycisk a:focus { background: linear-gradient(0deg, rgba(0, 0, 0, 0.15), rgba(0, 0, 0, 0.15)), #ED4B9E!important; } .vlp-layout-blogs .vlp-block-0 {font-weight: 600!important; } .ct-container-narrow {max-width: 1200px!important;}  <\/style><script> function lewemenu(zm) { var elements = document.getElementsByClassName(\"menu-lewe\"); var i,link1,link2; for (i = 0; i < elements.length; i++) {    link1 = elements[i].getElementsByTagName(\"a\");     link1[0].style.fontWeight = \"600\";     link1[0].style.backgroundColor= \"#FAFAFA\"; } link2 = elements[zm].getElementsByTagName(\"a\"); link2[0].style.fontWeight = \"600\"; link2[0].style.backgroundColor= \"#E9F4FE\"; } <\/script><div class=\"wp-block-getwid-section alignfull alignfull getwid-margin-top-none getwid-margin-bottom-none getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\" style=\"min-height:100vh\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\"><div class=\"wp-block-columns alignfull artykul is-layout-flex wp-container-core-columns-is-layout-f96e3eba wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\"><div class=\"wp-block-column paskek-lewy spis is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:270px\"><div class=\"wp-block-columns jazda is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"has-text-align-left has-link-color wp-elements-1 wp-block-paragraph\" style=\"margin-left:10px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:600;letter-spacing:-0.01em;line-height:1.2\">Table of Contents<\/p><p class=\"has-link-color wp-elements-2 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(0)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section1\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section1\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">Introduction<\/a><\/p><\/p><p class=\"has-link-color wp-elements-3 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(1)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section2\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section2\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">KanBo: When, Why and Where to deploy as a Collaboration and Communication tool<\/a><\/p><\/p><p class=\"has-link-color wp-elements-4 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(2)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section3\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section3\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">How to work with KanBo as a Collaboration and Communication tool<\/a><\/p><\/p><p class=\"has-link-color wp-elements-5 wp-block-paragraph\"><p class=\"menu-lewe has-link-color\" onclick=\"lewemenu(3)\"><a href=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section4\" data-type=\"URL\" data-id=\"https:\/\/kanboapp.com\/en\/industries\/automotive\/mastering-modern-sales-evolving-process-management-in-response-to-technological-and-societal-shifts\/#section4\"  style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.391), 19px);font-style:normal;font-weight:600;line-height:1.2;color:#0c3658\">Glossary and terms<\/a><\/p><\/p><\/div><\/div><\/div><div class=\"wp-block-column kolumna-tekst is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-getwid-section alignfull sekcja-tekst alignfull getwid-margin-top-none getwid-margin-bottom-none getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\" style=\"min-height:100vh\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#fafafa\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\"><h1 class=\"wp-block-heading tytulek\" style=\"margin-bottom:40px;font-size:clamp(21.536px, 1.346rem + ((1vw - 3.2px) * 1.052), 35px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Mastering Modern Sales: Evolving Process Management in Response to Technological and Societal Shifts<\/h1><h2 class=\"wp-block-heading naglowek-duzy\" id=\"section1\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Introduction<\/h2><p class=\"tekst-para wp-block-paragraph\">In the dynamic realm of process management, where efficiency and adaptability are at the forefront, the concept of collaboration and communication takes on a significant role in shaping the daily work of a Process Manager. Collaboration in this context reflects the coordinated interaction among process participants, where team members work in concert to optimize workflow and achieve common objectives. Communication is the vessel through which information, ideas, and changes are effectively disseminated among stakeholders to facilitate this harmony and ensure success.<\/p><p class=\"tekst-para wp-block-paragraph\">Against the backdrop of sweeping technological advancements\u2014where digitization, e-mobility, and autonomous driving are revolutionizing industries\u2014Process Managers are faced with the challenge of navigating a transforming sales business model. Shifting customer behaviors like increased online purchasing, shared mobility options, and the introduction of new market players demand a proactive and collaborative approach to maintain a competitive edge.<\/p><p class=\"tekst-para wp-block-paragraph\">In response to these societal and technological shifts, initiatives such as the Retail of the Future (RoTF) project have emerged, with the mandate to automate, standardize, and enhance efficiency and profitability amidst these changes. Within such projects, global alignment with key operational facets like Vertical Sales Operations (VerSO) becomes essential to sculpting a sustainable and forward-looking business model. For Process Managers, collaboration and communication are indispensable tools in the toolkit that enable them to deftly orchestrate the many moving parts of a project, drive innovation, and turn present challenges into opportunities for growth and development.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section2\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">KanBo: When, Why and Where to deploy as a Collaboration and Communication tool<\/h3><p class=\"tekst-para wp-block-paragraph\">What is KanBo?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo is an integrated workflow and project management platform that enhances team collaboration and communication within organizations. It leverages a card-based system to organize tasks, projects, and information, providing a visual representation of work that aligns with various methodologies like Kanban.<\/p><p class=\"tekst-para wp-block-paragraph\">Why?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo offers process managers real-time insights into project status, task distribution, and workflow bottlenecks. With features like comment sections, mentions, and activity streams, it facilitates timely communication among team members, ensuring everyone stays informed and aligned. KanBo also allows customization of workspaces and automation of processes, improving efficiency and transparency across the board.<\/p><p class=\"tekst-para wp-block-paragraph\">When?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo should be used whenever there is a need for structured project management, communication coordination, or when teams are working on complex tasks that require clear tracking and visibility. It is best utilized during all phases of a project lifecycle \u2013 from planning and execution to monitoring and closing stages, as well as for ongoing operational processes that benefit from workflow visualization and management.<\/p><p class=\"tekst-para wp-block-paragraph\">Where?<\/p><p class=\"tekst-para wp-block-paragraph\">KanBo is accessible in various environments thanks to its hybrid deployment model, which includes cloud-based and on-premises solutions. This makes it suitable for use in diverse settings, whether in office environments, remote work situations, or when teams are geographically distributed and require a centralized system to connect and collaborate.<\/p><p class=\"tekst-para wp-block-paragraph\">Process Manager should use KanBo as a Collaboration and Communication tool?<\/p><p class=\"tekst-para wp-block-paragraph\">Yes, process managers should use KanBo to drive collaborative efforts and effective communication within teams. By adopting KanBo, they can create a structured space for team interaction, streamline processes with clear responsibilities and deadlines, and ensure transparency through its visual board system. The presence indicators, notifications, and search filters aid in keeping everyone on the same page, while card relations and reminders ensure tasks are connected and that important deadlines are met. This results in a more cohesive team environment and an overall increase in productivity and process control.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section3\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">How to work with KanBo as a Collaboration and Communication tool<\/h3><p class=\"tekst-para wp-block-paragraph\">As a Process Manager, orchestrating teamwork and fostering transparent communication are essential for achieving your business objectives. Below are instructions on how to utilize KanBo for streamlining collaboration and communication within your organization:<\/p><p class=\"tekst-para wp-block-paragraph\">Step 1: Managing Workspaces for Team Division <\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To create dedicated areas for different teams or project groups, ensuring organized collaboration.<\/p><p class=\"tekst-para wp-block-paragraph\">- Navigate to your KanBo dashboard and establish distinct Workspaces for each team or project.<\/p><p class=\"tekst-para wp-block-paragraph\">- By doing so, you maintain a clear and structured environment where teams can focus and collaborate.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 2: Utilizing Spaces for Project Management<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To visualize and manage each project's workflow, keeping team members synchronized.<\/p><p class=\"tekst-para wp-block-paragraph\">- Within each Workspace, create specific Spaces for different projects or focus areas.<\/p><p class=\"tekst-para wp-block-paragraph\">- This ensures all members are informed of project structures, tasks, and progress.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 3: Streamlining Task Management with Cards<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To break down projects into manageable tasks that can be easily assigned and tracked.<\/p><p class=\"tekst-para wp-block-paragraph\">- Add Cards within Spaces to represent individual tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">- This practice provides an efficient way to assign responsibilities and monitor task completion.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 4: Implementing Comments for Direct Communication<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To facilitate immediate and contextual communication concerning specific tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">- Encourage team members to use comments on Cards to ask questions, offer insights, or provide status updates.<\/p><p class=\"tekst-para wp-block-paragraph\">- This feature maintains communication within the context of each task and ensures relevant information is easily accessible.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 5: Deploying Mentions to Guarantee Responsiveness<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To alert specific individuals about important updates or requests for their input.<\/p><p class=\"tekst-para wp-block-paragraph\">- Use the @mention functionality within comments or card descriptions to engage particular team members.<\/p><p class=\"tekst-para wp-block-paragraph\">- This supports direct communication and ensures important messages receive prompt attention.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 6: Leveraging the Activity Stream for Transparency<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To provide a real-time overview of all updates and actions taken within the project.<\/p><p class=\"tekst-para wp-block-paragraph\">- Guide team members to regularly check the Activity Stream for the latest developments.<\/p><p class=\"tekst-para wp-block-paragraph\">- This creates a transparent workflow and keeps everyone informed of collective and individual progress.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 7: Setting Up User Presence Indicators<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To indicate real-time availability and activity of team members.<\/p><p class=\"tekst-para wp-block-paragraph\">- Make team members aware of the user presence indicator.<\/p><p class=\"tekst-para wp-block-paragraph\">- This allows for the identification of actively available colleagues, facilitating instant communication when necessary.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 8: Assigning Responsibility and Co-Workers on Cards<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To clearly identify who is in charge of which task and who is involved in its execution.<\/p><p class=\"tekst-para wp-block-paragraph\">- Ensure every Card has a designated Responsible Person and appropriate Co-Workers.<\/p><p class=\"tekst-para wp-block-paragraph\">- This defines accountability and clarifies roles within the task management framework.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 9: Using Card Relations to Define Dependencies<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To map out interdependent tasks and understand their sequence within a project.<\/p><p class=\"tekst-para wp-block-paragraph\">- Teach team members to set up card relations, identifying tasks that are reliant on one another's completion.<\/p><p class=\"tekst-para wp-block-paragraph\">- This provides a structured approach to managing complex projects and streamlines workflow dependencies.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 10: Implementing Notifications and Reminders<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To alert team members about important changes and deadlines related to their tasks.<\/p><p class=\"tekst-para wp-block-paragraph\">- Encourage the use of notification settings and reminders for key dates and milestones.<\/p><p class=\"tekst-para wp-block-paragraph\">- These alerts support effective time management and prioritize attention where it's needed.<\/p><p class=\"tekst-para wp-block-paragraph\">Step 11: Conducting Periodic Review and Feedback Sessions<\/p><p class=\"tekst-para wp-block-paragraph\">Purpose: To gather team insights and foster a culture of continuous improvement.<\/p><p class=\"tekst-para wp-block-paragraph\">- Schedule regular sessions for reviewing work, discussing challenges, and sharing feedback.<\/p><p class=\"tekst-para wp-block-paragraph\">- This promotes a collaborative environment that values collective learning and ongoing development.<\/p><p class=\"tekst-para wp-block-paragraph\">By following these steps, you will enhance your business\u2019s collaboration and communication capabilities using KanBo. Remember, the essence of these actions lies in creating an efficient, accountable, and transparent work culture where information flows freely and effectively, driving the organization towards its strategic goals.<\/p><h3 class=\"wp-block-heading naglowek-duzy\" id=\"section4\" style=\"margin-bottom:40px;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1.2\">Glossary and terms<\/h3><p class=\"tekst-para wp-block-paragraph\">Certainly, here are explanations for some common business terms in a glossary format:<\/p><p class=\"tekst-para wp-block-paragraph\">1. Workspace: A workspace refers to a virtual area where all tools, documents, and data relevant to a particular project, team, or topic are consolidated. It helps in organizing and accessing everything needed for a specific set of tasks or activities.<\/p><p class=\"tekst-para wp-block-paragraph\">2. Space: In a business tool context, a space is typically a designated area within a workspace that contains a collection of related tasks, notes, and documentation. It is used to manage and track the progress of a project or a part of a project.<\/p><p class=\"tekst-para wp-block-paragraph\">3. Card: A card is an individual unit within a project management or organization tool that typically represents a task, idea, or item to be tracked. Cards contain details such as a title, description, due dates, attached files, and comments.<\/p><p class=\"tekst-para wp-block-paragraph\">4. Comment: A comment is a written note or message added to a card, document, or item in a collaboration tool. It allows team members to provide feedback, ask questions, or discuss relevant aspects of the work.<\/p><p class=\"tekst-para wp-block-paragraph\">5. Mention: The mention function in collaboration software is a feature that allows a user to tag another team member in a comment or update, typically using the \"@\" symbol followed by their username. It ensures the mentioned person receives a notification about the comment.<\/p><p class=\"tekst-para wp-block-paragraph\">6. Activity Stream: An activity stream is a feed that chronicles all the actions taken within a specific workspace, project, or by an individual. It usually includes updates on tasks completed, comments made, and any other changes.<\/p><p class=\"tekst-para wp-block-paragraph\">7. Card Presence Indicator: This indicator is a visual tool in project management software that shows whether a team member is actively looking at a card, or when they last interacted with it.<\/p><p class=\"tekst-para wp-block-paragraph\">8. User Presence Indicator: It displays the online status or availability of a user within a collaboration platform. Color-coded indicators often signify if a user is online, busy, or away.<\/p><p class=\"tekst-para wp-block-paragraph\">9. Responsible Person: The individual within a team who is designated as the main point of accountability for the completion or progress of a specific task or project component.<\/p><p class=\"tekst-para wp-block-paragraph\">10. Co-Worker: This term refers to members of a team who are involved in the execution of a particular task or project. They support the responsible person and may contribute various skills and expertise.<\/p><p class=\"tekst-para wp-block-paragraph\">11. Card Relation: This concept refers to the dependencies between tasks within project management tools. It helps in understanding task sequences and priorities, as well as how tasks influence one another.<\/p><p class=\"tekst-para wp-block-paragraph\">12. Dates in Cards: These are the scheduled dates associated with tasks, such as start dates, due dates, and other milestones that help in tracking progress and ensuring timely completion.<\/p><p class=\"tekst-para wp-block-paragraph\">13. Notification: Notifications are alerts that inform users about updates, changes, or actions that require their attention within a collaboration platform.<\/p><p class=\"tekst-para wp-block-paragraph\">14. Reminder: A feature that allows users to set a prompt on a task or event to ensure it is addressed at the specified time. It is a personal alert to help maintain awareness of upcoming deadlines or milestones.<\/p><p class=\"tekst-para wp-block-paragraph\">15. Search Filters: Within a search system, filters are tools that help refine search results by allowing users to specify criteria such as keywords, dates, status, or related people, to find relevant information quickly.<\/p><div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-column paskek-prawy spis is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:270px\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:16px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":1762,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16392","page","type-page","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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